DARN! Looks like they are discontinuing this service. TARGET TICKET ENDING 3/7/15 <<< read more here.
Target has a new (free to join) digital entertainment service called
Target Ticket. It allows you to rent, stream, buy or download tv shows and movies. Right now (for a limited time), you can use promo code XBOXRENTAL to get a FREE movie rental.
Rentals are available for 30 days in your account, but expire 48 hrs after you begin watching. Code is good thru 1/31/15 (or while supplies last).
Thanks Freebie Shark!